Kam Star – Chief Play Officer, PlayGen
Kam Star is a digital media inventor and an award winning games developer. Creating his first computer game in 1986, he studied Architecture and is deeply passionate about innovation in play, social media and influence.
Founder of PlayGen, Kam designs and develops playful solutions and platforms for delivering engaging experiences across the digital landscape. He has produced games and gamification projects for the BBC, AVIVA, Eden Project, UNESCO, McKinsey, Oxford and Cambridge Universities, NESTA, Ministry of Defence, NHS, Technology Strategy Board, Wellcome Trust, Samsung and many more.
Session brief :
The Elements of Gamification
A quick session that introduces adding game mechanics to sites, brands and content to increase engagement. Discussing the underlying psychology and do’s and don’t of the new black art of gamifying!
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