It’s arrived – TimeLine for Facebook pages. Signalling yet another change in the world of social recruiting. Gone are the beloved Landing pages. We’ll miss them. (Or will we?) But there is a nice big ‘picture’ banner to utilise. Tabs have ‘moved’ with only the first two prominent on the page. The Timeline (nee Wall) is now even more critical to tell your employer brand story. It challenges the need for more sharable content and more interesting posts. (Ironically, strengthening some ideas we’ve been playing around with for future campaigns – but that’s another blog.) Posts from candidates are viewed differently. Not to mention that private messaging is now possible – eat your heart out Twitter DM’s.