Social Discovery Apps Like Highlight Are A Recruiter’s Wet Dream At SXSW

Original post by MIKE BUTCHER via TC

The history of location-based social discovery apps is a lot longer than the current hype surrounding Highlight and Glancee, currently darlings of the South by Southwest festival.

Back in 2007 TechCrunch’s founder Mike Arrington noted the existence of social mobile apps like Lime Juice, Rummble, Mig33, ZYB, Mocospace, Aka-Aki, Nokia Sensor, Dodgeball, Mobiluck, MeetMoi and Imity, just to name a few. The problem was none had critical mass, in part because smartphones were still thin on the ground. Nokia’s Sensor app was way ahead of its time, but only worked on Nokias and via Bluetooth to “see” who was around you. Aka-Aki had a little more success out of Berlin for a while but in recent years has been eclipsed by newer players.Badoo remains the one to beat in this sector, with 115 million users and many using it via mobile apps.

The first uses of these types of location based ‘social discovery’ apps appealed, shall we say, to the baser instincts: hooking up with people for fun and frolics. But there’s a new use on the block and it’s rearing its ominous head at South by Southwest: recruiting.

READ MORE