Five Ways Social Recruitment Helps Your Company
With more than 845 million monthly active users on Facebook and Twitter estimated to have 250 million active users by the end of the year, it’s clear that social media is an expected part of any business’s strategy. We’ve already outlined the top reasons why HR professionals should participate in social media, but now we’re going to tackle the ways your recruitment strategy can benefit from a social media presence.
What kind of social media presence? Sure, your company may already have a Facebook page, but we’re speaking of a dedicated social media career presence like a Facebook careers page, a blog or a Twitter job feed. It’s a place, like the careers portion of your website, that’s specifically dedicated to describing your company’s employment opportunities. It’s a place to share job listings, benefits, career advice, and interesting anecdotes about your company. And here are the top 5 reasons why it’s great:
1. Reach a new audience.
Social media websites rank high in search engines like Google. That means potential candidates have an increased chance in stumbling upon your company’s Facebook or Twitter presence before they even seen your website. Also, sites like Twitter allow you to add hashtags like #jobs, #career, or #marketing. When people search these hashtags on Twitter, your tweet – and the link to your job posting – will appear.
2. Communicate directly with job seekers.
The instant feedback and quick questions you’ll receive over Facebook are insightful. Maybe a job positing is confusing or maybe your job application process is a bit confusing – you’ll find out fast once you establish a community online.