Have you read Simon Sinek’s “Start With Why?” If you haven’t, check out his TED Talk, but get the book and read it. It should be required reading for anyone involved in shaping or deploying a company’s messaging. (Which is really everyone at a company, when you think about it … more on that later.)
In the book, Mr. Sinek explains that people don’t buy WHAT you do, they buy WHY you do it. In addition to surrounding yourself with clients/customers who believe your WHY, you also need to build a team of people who believe your WHY.
We’re in growth mode here at Geben, which means I’m constantly looking for amazing talent to join our team. But, there are lots of people who are possess the right skills. That got me thinking about who I’m hiring and how to tell if someone is the right fit. Truth be told, if a jobseeker is looking for a company that can offer the best salary or benefits package, we’re probably not going to top their list. While our lax vacation policy, 401k, profit sharing and bonus programs are more than fair, I also understand that larger companies can offer other perks.