Integrating Social Media Into Your Integrated Marketing Communications (IMC) Plan

Original post by Chris Thompson via socialmediatoday

Integrated Marketing Communications (IMC) is a process of planning, executing, and monitoring the brand messages that create customer relationships.  Like social networking, IMC is about managing day to day interactions with customers and prospects.  There is no beginning or end – it is continuous.  The six components of IMC include:

Brand
A brand is a perception resulting from experiences with, and information about, your company or your company’s products.  Brands live in the hearts and minds of customers, not on the side of a package.  Building brands is the overall objective of all marketing communications as well as all marketing activities.

Brand Messages  
Brand messages are  information and experiences that impact how customers and other stakeholders perceive your brand.

Marketing Communications (MC)
MC is the various type of planned messages used to build your brand.

Media
Media is the vehicle through which marketing communication are carried to and from target audiences .

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