It’s not about the money

Posted by | 11 April, 2012 | Product development, Startups

Original post by Tristan Louis via BI

One of the strange thing that happens when you decide to move into the startup world is that every person out of that world assumes that you’re in it just for the money. There is  a general assumption that people go do startups only to get rich.

But the truth is much more complicated and ultimately comes down to a simple fact: it’s not about the money.

Is it about the idea?

As I’m now on startup number 6, with 4 of the previous 5 being pretty successful, people often ask me about why I keep going back to the startup well again and again and the truth is that I don’t go back to it as much as I’m drawn back to it by an idea.

I’ve often told people asking me for advice about making the jump that there is a simple truth to doing a startup: it’s hard and unless you’re truly passionate and truly believe that you should not do something else, you might want to rethink jumping in.

Startups are about somewhat crazed devotion to the fact that you can make a difference in the market you’re looking to address. Some would say that it’s a crazed devotion to a particular idea but the fact is that the initial idea one kicks off with rarely turns into the final product that enters the market. Through refining and careful iteration, an original idea gets more polished and, along the way, iterates into some variation of the idea to eventually become a product.

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