Search Ads Operations Quality Assurance – German

Job Description

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is at the core of TikTok’s purpose. Our platform is built to help imaginations thrive, and this is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy—a mission we all believe in and strive to achieve every day.

To us, every challenge, no matter how difficult, is an opportunity to learn, innovate, and grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That’s how we drive impact—for ourselves, our company, and the communities we serve. Join us.

Building a Safe and Creative Community
The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have heavily invested in human and machine-based moderation to remove harmful content swiftly, often before it reaches our general community.

About the Team & Role

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

Content that this position interacts with includes images, videos, and text related to everyday life, but it may also include (but is not limited to) bullying, hate speech, child safety, depictions of harm to self and others, and harm to animals.

What Will I Be Doing

• Conduct quality inspection of various data sets and projects, ensuring they meet project requirements and maintaining timely delivery of QA cases.
• Demonstrate exceptional judgment in resolving ambiguous cases, providing timely feedback, identifying potential risks, and suggesting improvements.
• Prioritize the quality, safety, and integrity of content, closely monitor business progress, and contribute to product function optimization iterations.
• Collaborate with stakeholders to optimize relevant policies and standard operating procedures (SOPs), supporting training and clarification processes to ensure accurate understanding and data delivery.
• Facilitate calibration meetings with teams involved during appeal processes, analyze cases, and offer solutions and suggestions to enhance team performance, accuracy, and alignment with project targets.
• Deliver data for project metrics, conduct data analysis, root cause analysis (RCA), and prepare action plans during project performance review meetings, such as WBRs and QBRs.
• Undertake additional compatible and related responsibilities as required by the project, including but not limited to policy localization, internal and external training support, data inspection, calibration meetings, and strategy evaluation.

Qualifications

Minimum Qualifications

• Fluent in German as the role requires communication with German markets; fluent English is also required as it is the working language.
• QA experience in moderation projects or equivalent, with market knowledge and an understanding of local culture and internet usage habits in target markets.
• In-depth knowledge of search engines and familiarity with social media platforms.
• Flexibility to work on projects outside of core expertise as needed and the ability to manage multiple projects simultaneously.
• Familiarity with online shopping-related businesses and search trends is desirable.
• Ability to work on potentially variable shift patterns, including weekends, evenings, and nights, ensuring availability for five out of any seven days per week.
• Willingness to work with sensitive and potentially disturbing content.

Preferred Qualifications

• Bachelor’s degree or equivalent.
• Strong analytical skills, including data analytics, problem-solving, adaptability, and attention to detail.
• Proficiency in common productivity software (e.g., Office Suite, Google Workspace).
• Ability to work effectively with cross-functional teams and stakeholders across multiple locations and time zones.

Supporting Wellbeing
Trust & Safety recognizes that keeping our platform safe for TikTok communities is no ordinary job. While rewarding, it can also be psychologically demanding and emotionally taxing. This is why we are upfront about the potential hazards, risks, and implications of this unique line of work, so our candidates are well-informed before joining.

We are committed to the wellbeing of all our employees and promise to provide comprehensive, evidence-based programs to promote and support physical and mental wellbeing throughout each employee’s journey with us. Wellbeing is a shared responsibility, and we work collaboratively across functions to ensure a truly person-centered, innovative, and integrated approach.

Commitment to Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we celebrate diverse voices and strive to create an environment that reflects the many communities we reach. We are passionate about this and hope you are too.